CrossFit Clearwater was looking for a fresh look for their new location. Third World Aesthetics provided them with a great logo and marketing package incorporating elements from the local area with fitness. They paired some palm trees with runners and weight lifters with a rugged dial with their initials CFC. TWA then created a mural based on this logo and printed 3 different shirt designs with the full logo and use of the dial together with some and separately with others. The full logo and branding is so versatile that each small element of the design is uniquely identifiable to the Crossfit Clearwater brand.